Because of the intangible nature of services,evaluation of service quality is more objective than it is for products that are tangible.

Question

Quizplus · Accepted Answer

This statement is false. Evaluation of service quality can be subjective as it is based on the customer's perception and experience with the service. Tangibility does not necessarily impact the objectivity of the evaluation. In fact, with tangible products, the evaluation can be based on objective factors such as durability or functionality, but with services, it often involves the customer's perception of factors such as responsiveness or empathy.

Because of the Intangible Nature of Services,evaluation of Service Quality