Measurement in traditional media channels such as TV and radio tends to focus on

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Measurement in traditional media channels such as TV and radio tends to focus on ratings and audience size. This is because these channels use standardized measurement systems like Nielsen ratings to determine their audience size and demographics. This information is then used by advertisers to make informed decisions on where to allocate their budget and reach their desired audience. Brand image, targeted reach and frequency, and impressions and costs are also important factors to consider, but they are not as central to the measurement of traditional media channels as ratings and audience size.

Measurement in Traditional Media Channels Such as TV and Radio