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The Following Statements About Marketing ROI Are True Except

Question 60

Multiple Choice

The following statements about marketing ROI are true except


A) proposed marketing tactics should meet a threshold level
B) marketing ROI can be used as a post-event measurement of actual performance
C) marketing ROI measures can be compared to competitors' marketing ROI
D) marketing ROI can be used as a pre-event projection of profit margin in making yes/no decision

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