Measuring marketing performance should focus on results,not activities.The following data have been collected.Which is an activity that Bradley should not use in evaluating marketing performance?

Question

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The number of offers sent to prospective season ticket holders is an activity and does not necessarily guarantee results. It would be more meaningful to measure the number of season tickets actually sold. The other options (A, B, and C) are all result-oriented measures that directly show the impact of marketing efforts.

Measuring Marketing Performance Should Focus on Results,not Activities