The linking of a brand with information already stored in a person's memory is

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Secondary brand associations refer to the linking of a brand with information already stored in a person's memory, such as with a celebrity endorser, sponsorships, or other brand associations. Brand preference refers to a consumer's choice of one brand over another, brand identity refers to how the brand is perceived by consumers, and image transfer refers to the transfer of emotions, associations, and values from one product to another.

The Linking of a Brand with Information Already Stored in a Person's