Consumers buy the benefits and experiences that products and services produce.

Question

Quizplus · Accepted Answer

Consumers do not simply buy a product or service, they buy the benefits and experiences that it can provide. For example, a consumer may buy a certain brand of running shoes not just because it is a shoe, but because of the benefits it provides such as comfort, durability, and support. The experience of wearing these shoes during a run ultimately provides the benefit of achieving a desired fitness outcome.

Consumers Buy the Benefits and Experiences That Products and Services