The approach of sending email offers only to individuals who grant permission is called

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Permission marketing is a marketing approach where marketers request permission from potential customers before sending promotional messages. This approach can help to build trust with the audience and increase engagement rates. Using email to reach out to individuals who have given permission is a common example of permission marketing. Option A) Digital advertising refers to various types of online advertising, while Option B) Interactive advertising involves two-way communication between the advertiser and the audience. Option C) Engagement marketing is a strategy that focuses on building relationships with customers through personalized and relevant content. While email marketing can be a component of engagement marketing, it is not exclusively based on obtaining permission from the audience.

The Approach of Sending Email Offers Only to Individuals Who