Perhaps the greatest change in how marketers engage customers and fans is the emergence of

Question

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Social media has revolutionized the way marketers engage customers and fans by providing a platform for two-way communication and allowing for user-generated content. It also allows for more targeted and personalized marketing efforts based on data and insights gained from social media activity. This has led to a shift in focus from traditional one-way advertising to building relationships and creating engaging experiences with customers.

Perhaps the Greatest Change in How Marketers Engage Customers and Fans