A mass medium ideal for reaching large yet highly targeted audiences is

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Magazines typically have a specific readership with niche interests, making them an effective medium for reaching highly targeted audiences. Additionally, magazines often have a longer shelf life compared to other print media, allowing for multiple exposures to the message. This makes magazines an ideal choice for advertisers who want to engage a specific demographic with their message. However, while magazines can reach a large number of people, they may not be as effective as radio or outdoor advertising in terms of overall reach.

A Mass Medium Ideal for Reaching Large Yet Highly Targeted