During the ________ step of the personal selling process,the salesperson gathers background information on the prospect.

Question

Quizplus · Accepted Answer

During the pre-call planning step, the salesperson conducts research on the prospect to gather background information such as their needs, preferences, and purchasing behaviors. This information helps the salesperson tailor their approach and message to the specific prospect's needs and interests.

During the ________ Step of the Personal Selling Process,the Salesperson