Marketers for a sports organization have two options to increase the value of a sports property: reduce prices or reduce sacrifices needed to experience the sports property.

Question

Quizplus · Accepted Answer

Marketers can increase the value of a sports property by either increasing the benefits or reducing the sacrifices needed to experience the sports property, rather than reducing prices. This is because reducing prices can devalue the sports property and attract consumers who are primarily price-sensitive rather than interested in the sports experience.

Marketers for a Sports Organization Have Two Options to Increase