The sports characteristic of ________ may make the sports brand immune to threats other brands face,such as competition for attention and switching brands when performance does not meet expectations.

Question

Quizplus · Accepted Answer

The sports characteristic referred to is "affinity advantage," which means that consumers develop a strong emotional connection to a sports brand, making them less likely to switch to other brands when performance falls short or when faced with competition.

The Sports Characteristic of ________ May Make the Sports Brand