The sports characteristic of ________ can be demonstrated through consumption of licensed products such as apparel and collectables.

Question

Quizplus · Accepted Answer

The option A - affinity advantage - refers to a consumer's emotional connection and identification with a particular sports team, athlete or sport. By purchasing licensed products such as apparel and collectables, a consumer demonstrates their affinity and support for the team, athlete or sport, highlighting the sports characteristic of affinity advantage. Option B - positioning challenge - does not relate to licensed product consumption. Option C - experience-based relationship - refers to the emotional connection that consumers form with a sports brand based on their experiences, but licensed product consumption does not necessarily relate to this. Option D - intangibility - refers to the idea that sports products cannot be touched, felt or seen in the same way as physical products, so it is not relevant to licensed product consumption.

The Sports Characteristic of ________ Can Be Demonstrated Through Consumption