Jessica enjoys running and often participates in marathons.This would be an example of which customer-driven factor in the growth of sports and sports marketing?

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Jessica's participation in marathons reflects her interest in personal fitness, which is a customer-driven factor in the growth of sports and sports marketing. People are increasingly interested in staying fit and active, leading to a growing market for sports products, events, and marketing. Factors such as increased emphasis on leisure activities, interest in women's sports, and introduction of new sports may also contribute to the growth of sports and sports marketing, but they are not directly related to Jessica's participation in marathons.

Jessica Enjoys Running and Often Participates in Marathons