Platform of the 5 P's framework refers to the bundle of benefits developed for customers and includes the following except

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Platform in the 5 P's framework encompasses the core value proposition offered to customers, including the product itself, brand relationships, and distribution channels, but not promotions. Promotions fall under a different category within marketing strategies, focusing on communication and incentives to boost sales or awareness.

Platform of the 5 P's Framework Refers to the Bundle