When Nordstrom mails catalogs to its customers,it is using a technique known as
A) telemarketing.
B) spam.
C) direct marketing.
D) indirect marketing.
E) electronic retailing.

Question

Quizplus · Accepted Answer

Direct marketing,sometimes called direct-response marketing,refers to the techniques used to get consumers to make a purchase from their home,office,or other non-retail setting.These techniques include direct mail,catalogs,and mail order.

When Nordstrom Mails Catalogs to Its Customers,it Is Using a Technique