Because the initial communications were unidentified (and in dead languages),they would be considered publicity rather than advertising.

Question

Quizplus · Accepted Answer

Publicity refers to any message or information that is disseminated to the public, regardless of the source or intent, whereas advertising specifically refers to a paid message or promotion aimed at selling a product or service. Since the initial communications were not identified as paid promotions and were not in a language that could be interpreted as advertising, they would be considered publicity.

Because the Initial Communications Were Unidentified (And in Dead Languages),they