Burger King used its Coq Roq Web site as a(n) ________ to communicate the message about its new Chicken Fries.
A) marketing objective
B) online chat room
C) channel
D) informational device
E) personal selling tool
Correct Answer:
Verified
Q1: By using a Web site to promote
Q2: Burger King utilized the growing interest in
Q4: Burger King's Coq Roq Web site,while controversial,had
Q5: Burger King used a heavy metal rock
Q6: Burger King needed crisis management to control
Q7: An example of sales promotion for BK
Q8: Which step in the AIDA concept of
Q9: Burger King did not understand who its
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