Kahneman and Tversky have found that
A)People tend to weigh each event separately
B)People tend to treat gains and losses symmetrically
C)People attach more importance to the gain than to the loss
D)People tend to act rationally

Question

Quizplus · Accepted Answer

Kahneman and Tversky's research, particularly in Prospect Theory, shows that people evaluate potential gains and losses separately rather than integrating them, leading to different risk behaviors for gains versus losses.

Kahneman and Tversky Have Found That