The acquisition of Blacksmith is called a "transformational acquisition" for what reason?
A) It made Prestige an even larger niche marketer of minor brands.
B) It addressed stockholder concerns about a lack of focus.
C) It eliminated a competitor.
D) It provided more product line depth to a core business.
E) It evened out a sales pattern that had been dependent on the cough, cold, and flu season.

Question

Quizplus · Accepted Answer

For the company,it was a meaningful step in its long-term strategy of an increasing presence in the OTC healthcare arena.

The Acquisition of Blacksmith Is Called a "Transformational Acquisition" for What