The variety that monopolistic competition provides is paid primarily by

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Monopolistic competition allows firms to differentiate their products and offer a variety of options to consumers. The cost of offering this variety is primarily paid by the customers who desire that variety and are willing to pay for it. The producer may also bear some of this cost if they are unable to fully pass on the costs to consumers due to their demand curve. However, it is ultimately the customers who are paying for the variety being offered.

The Variety That Monopolistic Competition Provides Is Paid Primarily by