Say you are at the bar trying to decide which drink to buy. The waiter informs you they have two drinks available: red wine and stout beers. Since you like red wine much more than beer, you decide to order wine. Nevertheless, as you prepare to inform the waiter your decision he tells you that they also have Pale Ale beers, and you happened to like stouts much more than pale ales. If we take into consideration the halo effect you are probably going to order
A)the red wine.
B)the stout.
C)the pale ale.
D)a completely different drink.

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias in which our overall impression of something influences how we feel and think about specific attributes of it. In this scenario, our initial preference for red wine may have been influenced by the halo effect, which affected our perception of stouts positively. Therefore, upon learning that there is a stout available, we would likely still choose it over the pale ale or a completely different drink.

Say You Are at the Bar Trying to Decide Which