When comparing interviewing done in ethnography with interviewing done in survey research, which of the following is more central to the ethnographic enterprise?

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Quizplus · Accepted Answer

In ethnography, gaining trust with the respondents, developing rapport with the respondents, and establishing in-depth relationships with the respondents are all essential components of the research process. This is because ethnography emphasizes the importance of understanding social and cultural phenomena from the perspective of the people being studied, and this requires building relationships of trust and understanding with participants. Survey research, on the other hand, typically focuses more on collecting quantitative data from a large number of participants using standardized methods, which may not involve as much emphasis on building relationships or understanding the perspectives of individual participants.

When Comparing Interviewing Done in Ethnography with Interviewing Done in Survey