A diffusion process that follows an S-shape curve indicates that the innovation
A)first spread slowly,then more rapidly until saturation occurred.
B)first had few adopters,then underwent an explosive pattern of growth.
C)was first adopted by people in large cities,then by those in lower-order centers.
D)was adopted in numbers corresponding to the population density.

Question

Quizplus · Accepted Answer

An S-shaped curve in diffusion process indicates that the innovation first spread slowly, then more rapidly until saturation occurred. This is often known as the "takeoff" stage, where the diffusion process gains momentum and reaches a critical mass of adoption.

A Diffusion Process That Follows an S-Shape Curve Indicates That