The graph of the cumulative number of adopters of an innovation versus time resembles
A)a S-shaped curve.
B)a J-shaped curve.
C)a bell-shaped curve.
D)a distance decay curve.

Question

Quizplus · Accepted Answer

The cumulative number of adopters of an innovation typically follows an S-shaped curve, since initially, there are few adopters, then the rate of adoption increases quickly as more people adopt, and eventually the rate slows down as the market becomes saturated with adopters.

The Graph of the Cumulative Number of Adopters of an Innovation