Increasingly well informed customers have shifted the power from manufacturers and retailers to consumers.

Question

Quizplus · Accepted Answer

With easy access to information through the internet and social media, customers have become more knowledgeable about the products they purchase and have more options to choose from. This has given them more leverage in the marketplace and has shifted the power dynamics from manufacturers and retailers to consumers.

Increasingly Well Informed Customers Have Shifted the Power from Manufacturers