Greenberg Smoked Turkey,Inc.is a nationwide mail-order business that operates without any advertising.It does not accept credit cards,has no toll-free number for customers to call,and does not have a Web site.This hopelessly old-fashioned company is also very profitable with thousands of devoutly loyal customers--some of whom have ordered Greenberg smoked turkeys every year for the last 50 years.Greenberg more than likely uses _____ to maintain these long-term ties to its customers.

Question

Quizplus · Accepted Answer

Relationship marketing is a strategy that entails forging long-term partnerships with customers.