A firm that wants to develop a deeper understanding of its customers may optimize profitiablity,revenue,and customer satisfaction by focusing on highly defined and precise customer groups.This is:
A) Customer optimization
B) Customer Relationship Management
C) Sales Orientation
D) Sales Maximization
E) All of these

Question

Quizplus · Accepted Answer

This is the definition of Customer Relationship Management

A Firm That Wants to Develop a Deeper Understanding of Its