Marketers play the customer service card,and therefore argue that,since their customers are satisfied,the outcome justifies the methods used to achieve it,no matter how misleading the messages or how unnecessary the product sold.This argument represents a ______ view of ethics.

Question

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Utilitarianism is a consequentialist ethical theory that argues the moral value of an action should be determined by its ability to maximize overall happiness or pleasure. In this case, the marketer's argument that their methods are justified because they result in customer satisfaction reflects a utilitarian perspective that prioritizes the outcome or consequences of an action over the moral principles behind it.

Marketers Play the Customer Service Card,and Therefore Argue That,since Their