A marketing audit helps management allocate marketing resources efficiently.

Question

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A marketing audit is a systematic examination and evaluation of a company's marketing environment, objectives, strategies, and activities to identify problems and opportunities and to recommend improvements. By conducting a marketing audit, management can gain a better understanding of the company's marketing strengths and weaknesses and can develop more effective marketing plans and budgets. Therefore, a marketing audit can help management allocate marketing resources efficiently.

A Marketing Audit Helps Management Allocate Marketing Resources Efficiently