For most American consumers,the brand name Benetton brings to mind a retail-clothing store that carries many products that bear the Benetton brand.But Edizone Holding,which also owns a chain of restaurants,several toll roads in Italy,and a telecommunications company,holds the Benetton Group.The list of the company's holdings indicates that the company's managers believe in growth through:

Question

Quizplus · Accepted Answer

Diversification is defined as strategy of increasing sales by selling new products to a new market.

For Most American Consumers,the Brand Name Benetton Brings to Mind