By defining its business as "printing books" instead of "empowering imaginations," a children's book publishing company would more than likely experience:
A) market synergy
B) product entropy
C) market harvesting
D) nonspecific strategic planning
E) marketing myopia

Question

Quizplus · Accepted Answer

Publishing books focuses on one product rather than a broad range of opportunities as found in "empowering imaginations."

By Defining Its Business as "Printing Books" Instead of "Empowering