A _____ is a study conducted by an organization to identify its internal strengths and weaknesses and also examine external opportunities and threats.
A) situation analysis
B) marketing audit
C) trend analysis
D) strategic alternative selection
E) competitive advantage audit

Question

Quizplus · Accepted Answer

A situation analysis is sometimes referred to as a SWOT analysis and involves identifying internal strengths (S)and weaknesses (W)and also examine external opportunities (O)and threats (T).

A _____ Is a Study Conducted by an Organization to Identify