Aldi is a no-frills grocery chain.It sells grocery staples right out of crates and boxes with emphasis on low-priced,private label brands.Aldi stores are typically about one-third the size of the traditional supermarket.By controlling expenses,Aldi enables its customers to save 30 to 50 percent compared to Kroger customers.The chain targets bargain hunters who are willing to rent a cart and bag their own groceries.Aldi has a:

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A cost competitive advantage is a set of unique features of a company and its product that are perceived by the target market as significant and superior to the competition.

Aldi Is a No-Frills Grocery Chain