Which of the following statements about marketing audits is true?
A) Marketing audits only need to be performed once.
B) The main purpose of the marketing audit is to develop a full profile of a company's marketing effort.
C) Marketing audits are only necessary after a major crisis.
D) Marketing audits simply examine the external environment in which a company operates.
E) The marketing audit should only be performed by outside accounting firms.

Question

Quizplus · Accepted Answer

Marketing audits should be performed periodically by an inside or outside party who is independent enough to have top management's confidence and to be objective.Marketing audits examine all facets of an organization's internal and external marketing environments.

Which of the Following Statements About Marketing Audits Is True