DeFeet International started as a cyclist sock company.The founder,Shane Cooper,said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out.The socks were of special materials aimed at giving the cyclist the most comfortable fit.These socks were not the traditional white socks but bright,bold,and flashy colored socks with cool graphics.These high tech socks were priced around $10 a pair.Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand.The company branched into running,hiking and snow gear.Their products include socks,armskins,calfskins,boxer briefs,gloves,and shirts for the serious athlete.They also have a custom department where socks,armskins,and gloves can be customized with any motif including sponsor types of logos like Michelin,Pabst Blue Ribbon,or BP.Even kids can enjoy DeFeet's high quality socks.DeFeet's products can be found in retailers across the world,in more than twenty countries,like Israel,Australia,Belgium and the United States.More than two-dozen online retailers also carry their products.
-Refer to DeFeet International.If you were to define DeFeet's mission which would be most appropriate?
A) DeFeet makes socks.
B) DeFeet makes clothes for athletes.
C) DeFeet creates high-tech products for the serious athlete.
D) DeFeet provides the highest quality apparel for customers who demand the best.
E) DeFeet covers the world.

Question

Quizplus · Accepted Answer

The mission statement should not be so broad as answer E as "covers" could be blankets or car covers.Yet answer A,B,and C would limit DeFeet business to socks,clothes and athletic products.From the discussion above we know that their products are made for kids,corporate sponsors,and athletes so answer D would be the best choice.

DeFeet International Started as a Cyclist Sock Company