Happy Times (HT)is an alcohol manufacturing brand that manufactures and sells several types of alcoholic beverages.HT uses social media for promoting the message of responsible drinking.It sponsors the FreeTaxi program for customers with HT membership on Christmas and New Year's Eve.It has also initiated several community welfare projects where a percentage of the profits go to the Hunger Relief Fund for Children.Which of the following aspects of Happy Times is illustrated in this scenario?

Question

Quizplus · Accepted Answer

The scenario illustrates the concept of corporate citizenship, where the company Happy Times is engaging in several social welfare projects, sponsoring events for customers, and promoting responsible drinking through social media. These actions reflect the company's commitment to being a responsible and ethical participant in society.

Happy Times (HT)is an Alcohol Manufacturing Brand That Manufactures and Sells