Which of the following statements is true of marketing?

Question

Quizplus · Accepted Answer

Marketing involves identifying and satisfying customer needs and wants by offering products or services that fulfill those needs. Therefore, marketers provide products or services to customers who have already expressed a need or desire for them. Option A is incorrect as the product design process is typically the responsibility of the product development team. Option B is incorrect as product quality is often the responsibility of quality control and production teams. Option D is incorrect as manufacturing is typically the responsibility of operations or production teams.

Which of the Following Statements Is True of Marketing