The greater the number of persons affected by a negative outcome,the more likely it is that marketers will recognize a problem as unethical.

Question

Quizplus · Accepted Answer

This statement is true. Marketers are more likely to recognize a problem as unethical if it has a greater impact on a larger number of people as compared to a smaller group. This is because a negative outcome that affects a larger group of people can lead to more significant damage to the brand reputation and trust. Therefore, marketers are more sensitive to ethical considerations when it comes to larger groups.

The Greater the Number of Persons Affected by a Negative