When many consumers think of adhesives,they think of 3M because it makes so many kinds of adhesives used in the home.However,the world's largest adhesive producer is Henkel Consumer Adhesives,maker of Loctite and Duck brand duct tape.3M and Henkel are part of each other's _____ environment.
A) competitive
B) economic
C) social
D) marketing mix
E) legal and political

Question

Quizplus · Accepted Answer

The competitive environment encompasses the number of competitors a firm must face,the relative size of the competitors,and the degree of interdependence within the industry.

When Many Consumers Think of Adhesives,they Think of 3M Because