A U.S.executive had no idea that Germans tend to be very risk-averse.When the executive arrived at a meeting in Berlin,he simply stressed the price of his firm's products without emphasizing their bottom-line benefits,promoting the company's strong service support,or guaranteeing their effectiveness.As a result,the multimillion dollar deal failed.The U.S.executive overlooked the importance of which environmental factor?
A) Culture
B) Demographics
C) Natural resources
D) Economic development
E) Political structure

Question

Quizplus · Accepted Answer

Central to any society is its culture--a common set of values shared by its citizens.These values determine what is socially expected.

A USExecutive Had No Idea That Germans Tend to Be Very