All of the following are ways consumers can reduce cognitive dissonance EXCEPT:
A) justifying the decision
B) seeking new information
C) sending a letter to the marketer
D) avoiding contradictory information
E) returning the product

Question

Quizplus · Accepted Answer

Cognitive dissonance is the inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.

All of the Following Are Ways Consumers Can Reduce Cognitive