Which of the following statements about reference groups is true?
A) Reference groups stimulate, but do not constrain, consumption behavior.
B) Reference groups have strong influence on all brands and product purchases.
C) A person can only belong to one reference group.
D) Reference groups serve as information sources and influence perceptions.
E) Understanding reference groups has not been helpful to marketers.

Question

Quizplus · Accepted Answer

Reference groups directly influence consumer behavior and provide signals (information)for appropriate behavior,which is very useful for marketers to understand.

Which of the Following Statements About Reference Groups Is True