Imagine life without that little spinning wheel icon to remind you that your computer is still searching for a Web site or copying documents.Without this wheel,consumers might think the computer had stopped working.This process in which consumers interpret this stimulus into a meaningful and coherent picture is called:
A) exposure
B) perception
C) retention
D) cognition
E) selection

Question

Quizplus · Accepted Answer

Perception is the process of selecting,organizing,and interpreting the stimuli that are bombarding consumers daily.

Imagine Life Without That Little Spinning Wheel Icon to Remind