Kent Longino is the marketing VP for Andersen,one of the largest manufacturers of windows in the world.He is directing the introduction of a glass-encased sunroom that can be assembled in a weekend.He wants to capitalize on Andersen's existing reputation.Which learning method should he attempt to stimulate when introducing the new product?
A) Conceptual learning
B) Experiential learning
C) Repetition learning
D) Stimulus generalization
E) Stimulus discrimination

Question

Quizplus · Accepted Answer

Stimulus generalization is a form of learning that occurs when one response is extended to a second stimulus similar to the first.

Kent Longino Is the Marketing VP for Andersen,one of the Largest