Breyer's Ice Cream One Hot August Afternoon,as Nelson Is Driving Home from Work,he

Breyer's Ice Cream
One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream.
-Refer to Breyer's Ice Cream.Nelson just started a diet last week and swore to himself that he would limit his ice cream consumption.So he feels a little guilty as he purchases the half-gallon carton.But as he walks out of the store into the August heat,he tells himself that it's such a hot day,and he works so hard in the office,that he deserves a nice treat.Nelson is experiencing:

A) the observer-expectancy effect
B) cognitive dissonance
C) functional dynamics
D) dissociative reference
E) confirmation bias