Interface,a manufacturer of floor covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Company to develop a carpeting manufactured from corn fiber,rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.Influencing consumers that petroleum-based carpeting is bad for the environment and that the new fibers are better for the environment will involve which attitude-change strategy by marketers?
A) Change the belief about all other attributes but this one
B) Change the relative importance on beliefs about this attribute
C) Change the product
D) Use comparative ads
E) Get consumers to recognize a need

Question

Quizplus · Accepted Answer

The three attitude-change strategies are changing beliefs about attributes,changing the importance of beliefs,and adding new beliefs.This is an example of changing the importance of beliefs about petroleum-based carpeting.

Interface,a Manufacturer of Floor Covering Products,has Recently Entered into an Agreement