Brainstorming groups normally produce fewer ideas than do the equivalent number of individuals working alone.

Question

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Research has shown that individuals working alone but pooling their ideas later often produce a larger quantity and often higher quality of ideas than groups working together in a traditional brainstorming session. This phenomenon is partly due to factors like social loafing, evaluation apprehension, and production blocking in group settings.

Brainstorming Groups Normally Produce Fewer Ideas Than Do the Equivalent