Assume That You Are the VP of Marketing in a Medium-Sized

Assume that you are the VP of marketing in a medium-sized company that includes the following departments: sales,marketing,finance,purchasing,data processing,and production.The sales force manager has mentioned to you that one of the salespersons thought a Web-based sales force automation service would help the sales force become more efficient.The sales force manager requests that this service be purchased.Illustrate the six buying decision roles that would take place for the purchase of this service.