Theodore Levitt maintains that the existence of truly global markets demands a new type of corporation.He believes the _______ corporation has replaced the _______ corporation as the most effective international competitor.

Question

Quizplus · Accepted Answer

Levitt's argument is that the global market requires a global corporation, rather than a multinational corporation that operates in multiple countries but still maintains a decentralized structure. Therefore, the answer is B, where the global corporation replaces the older model of the multinational corporation.

Theodore Levitt Maintains That the Existence of Truly Global Markets